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malls is a leisure activity. People go to malls to look at stuff and at each other, especially when travelling up and down the escalators, much as the ancient Greeks did in the agora, though without the escalators. Window-shopping is a group activity, a sociable way of servicing a lifestyle. As an experience, the ONS might well put it in the same category as visiting Tate Modern.

In the run-up to the Switch House’s opening we were forewarned that much of its 60% of extra space would be devoted to social interaction. Museums used to be about conservation. Now, with a minor anagrammatic rearrangement, they’re about conversation. Like shopping malls, contemporary galleries are places to hang out in, with the

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shop window or exhibition displays serving as talking points. As Jacques Herzog explained to The Observer about the design of the Switch House, “the stairs are wider than we need them; we want to invite people to have a different kind of experience than to rush from one gallery to another”.

All well and good, but you can’t get round a gallery this size without rushing, especially not if you linger on the stairs. I lost the ability to focus less than halfway through, and I call myself an art critic. The problem is not just one of scale; the trouble starts, ironically, with the gallery’s departure from the mall model. Art galleries, like shops, used to be full of covetable objects ordinary people could fantasise about owning – modest-sized works, originally made for private consumption, put on public display for the benefit of the general population. The Switch House galleries are mostly full of large-scale works created with public display in mind. Like public sculptures, they are made for rushing past.

The mystery of this so-called gallery extension which has so far cost £58 million of public money is how relatively little art there is in it: only three of its ten floors are exhibition galleries, four if you count the Tanks. But this didn’t stop the panel assembled for the press launch – including poor little Sadiq, whistled up at short notice as a multicultural mascot – from harping on about how transformative it would all be. It’s unfortunate that the most conspicuous evidence of the economic transformation so far triggered by the old Tate Modern should be Richard Rogers’s Neo Bankside luxury apartments with their litter of posh nosh outlets underneath. Looking south from Switch House’s 10th floor viewing platform, it’s hard to imagine the Tate’s regenerative effect rippling out towards the North Downs without the swathes of intervening social housing being swept away and replaced with Tory nastytecture and overpriced cafés.

Bilbao has a lot to answer for. If the Basque government hadn’t hit the community jackpot with Frank Gehry’s Guggenheim Museum none of this would have happened. As it is, any city council in need of an economic boost reaches for the starchitects. The only city manfully resisting the tide seems to be Helsinki, still refusing to give the go-ahead to its Guggenheim outlet more than a year after the Paris-based architects Moreau Kusunoki won the competition to design it.

Bilbao claims to have recouped the Guggenheim’s construction costs within three years of opening. Even allowing for some prestidigitous book-balancing on Bilbao’s part, there’s precious hope of Tate Modern repeating this feat, with a £30 million funding hole that still needs filling. On the eve of the Switch House’s opening, Serota as good as admitted to The Art Newspaper that if the Tate didn’t seize the opportunity of “unwrapping the building” to hook some late donations it would be this year, next year, sometime, never before the debt was paid. Slim chance of our new tightwad PM delivering on Osborne’s previous promise of an extra £6.8 million of annual funding